ZOELLA : TEXT ANALYSIS 1

 TEXT 1 :  ZOELLA

https://zoella.co.uk/  main blogs

Compare and contrast how Zoella represents herself on  her blog ,including sections such as her instagram feed. Use examples of technical codes  ( e.g colour, images , language, iconography ) and the messages about her life, gender  and brand she is communicating. Has this representation changed over time and why ?

plus other social media such as 

Youtube channel

Summarise Zoella's ideal target audience in terms of age,gender, location, interests giving reasons from the text to support your points. Has this audience changed over time ?

OVERVIEW AND POSSIBLE QUESTIONS

                                     PAPER 2   ONLINE MEDIA

TEXT 1 :  ZOELLA

https://zoella.co.uk/  main blogs

plus other social media such as 

Youtube channel

TEXT 2  :  ATTITUDE

  https://attitude.co.uk/     website

Learners will explore these three media forms through close analysis of the set

products, comparing their use of media language and the representations they offer

in relation to relevant social, cultural, economic, political and historical contexts.

Learners will study the role of media industries in shaping media products, as well as

considering the way in which both mass and specialised audiences are targeted and

addressed. Relevant and advanced theories will inform study of the set products and

learners will reflect critically upon these theoretical perspectives

Possible questions

To what extent do your chosen texts support  Shirky's audience theory ? ( 30)

To what extent do your chosen texts reinforce stereotypes about gender and sexuality ?

Explain how social and cultural contexts influence responses to online media products. Refer to Zoella to support your response. [15]

Explore how the representations on Attitude’s website position audiences. [15]