PAPER 2 ONLINE MEDIA
TEXT 1 : ZOELLA
https://zoella.co.uk/ main blogs
plus other social media such as
TEXT 2 : ATTITUDE
https://attitude.co.uk/ website
Learners will explore these three media forms through close analysis of the set
products, comparing their use of media language and the representations they offer
in relation to relevant social, cultural, economic, political and historical contexts.
Learners will study the role of media industries in shaping media products, as well as
considering the way in which both mass and specialised audiences are targeted and
addressed. Relevant and advanced theories will inform study of the set products and
learners will reflect critically upon these theoretical perspectives
Possible questions
To what extent do your chosen texts support Shirky's audience theory ? ( 30)
To what extent do your chosen texts reinforce stereotypes about gender and sexuality ?
Explain how social and cultural contexts influence responses to online media products. Refer to Zoella to support your response. [15]
Explore how the representations on Attitude’s website position audiences. [15]
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